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An interview with Martin Oetting of Germany’s trnd
As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit...
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Social Gaming Summit: Playing the distribution game
Is viral the only economically feasible way to distribute a social game? No, answered a panel of four game developers and publishers at the Social Gaming Summit in San Francisco which should have been...
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How to make your product go viral
Viral product design is far more effective for product adoption than email marketing or banner ads Here’s some of my coverage from the ICIS Conference in St. Louis, Missouri. I was covering the...
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Real bloggers and real blogs always trump Robot Armies
Last week, I talked about using the long tail of blogger outreach — the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are...
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How Pinterest can help your marketing to go viral
Driving big traffic and making Pinterest a real marketing solution Guest post by Colby Almond 97th Floor When I was first introduced to Digg in 2007, I didn’t leave the computer until I absorbed every...
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